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Last Updated: May 24, 2018


The Topps Company, Inc. ("Topps," “we,” “our,” or “us”) respect the privacy rights of our users and recognizes the importance of protecting the information we collect about you. The purpose of this Privacy Policy is to help you understand what information we collect about you when you use any of our websites, apps, products or other online service where this Privacy Policy is posted (collectively, the “Services”), how we use that information and what choices you have. You should review this Privacy Policy every time you access the Services. Your use of the Services constitutes your agreement with this Privacy Policy and our separate Terms & Conditions. If you do not agree, please do not use the Services.

From time to time, we may update this Privacy Policy and will notify you of any changes by posting the revised policy here. We encourage you to periodically check our Privacy Policy to learn about our data processing practices.

What Information We Collect

Topps collects personal information and other information from and about you to provide the Services.

Personal information is information that identifies an individual either directly or indirectly, such as a name, address, e-mail address, phone number, device identifier, assigned identifier, interests, preferences, and demographic information (e.g., age and gender).

The information we collect depends on the Services involved, and may include:

How We Collect Information

When you use the Services, Topps collects information that you provide voluntarily and certain information automatically.

We collect information voluntarily provided by you, including personal contact information, login information, order information, interest and demographic information, survey information, and other information when you:

We also collect certain information automatically when you use the Services. Such information may include your Internet protocol (IP) address, device information, the type of computer operating system you are using, the type of browser you are using, the domain name of the Internet service provider, your activities while using the Services, sites or services you previously visited, and the content you accessed.

If you choose to access the Services or register using an external third-party application, such as a social network, Topps will receive information from such application.

Certain Services, including eTopps, may provide the option to sell any of your eTopps cards on the special eTopps trading floor on eBay, in which case we will ask you for your eBay user name and password. That information will allow us to list your items for sale on eBay, and to track the auction for you. By providing us this information you consent to allow us to link your eBay account with your eTopps account.

Topps or its third-party technology partners may also collect location information, such as location information provided by a mobile device interacting with one of our apps or associated with your IP address or Wi-Fi network. You can generally limit or prohibit the collection of location information using the built-in settings on your mobile device. Check the device instructions for information on how to do so. We do not permit the collection of precise location information (actual address) in mobile apps without your consent.

Why We Collect Information

Topps collects information from and about you to serve your needs, manage our content and advertising, operate efficiently, and improve our Services and products. We collect information and use it, either alone or combined with other information:

If applicable laws require that we obtain your consent to collect information for a particular purpose, we will do so at the time we collect the information.

We may combine information we collect through your use of the Services with information that we collect from other sources (e.g., offline records or publicly available information).

Additionally, we may take personal information and de-identify it and share it in a de-identified or aggregated form with third parties, advertisers and/or business partners in order to analyze site usage, improve our service or service offerings, and improve our user experience, or for similar purposes.

Your Rights With Regard to Your Personal Information

You have the right to access, update and correct factual inaccuracies in personal information that we collect through the Services, subject to certain exceptions. Subject to applicable laws, you may also have the right to request to delete your personal information or object to our processing of such information. To exercise such rights, you may e-mail us at the address in the How to Contact Us section below. To protect your privacy and the security of your personal information, we will take reasonable steps to verify your identity before granting access. If you are a citizen of an EEA member state, you have the right to contact supervisory authorities within the EEA about any concerns you have related to Topps’ privacy practices.

Use of Cookies and Other Technologies

Topps and its service providers, including advertising and analytics partners, use small text files called “cookies” and similar technology that are saved on your computer or mobile device to automatically collect information about use of the Services. Different types of cookies, such as session, persistent, or flash cookies, may be used for different functions. The information collected includes device information, information about the network you are using to access the Services, sites or services that you previously visited, and content you see or click on. Among the ways we and third parties use cookies and other technologies are to personalize your experience (e.g., to recognize you by username when you return), conduct age-screening, keep track of items in your shopping cart, save your password, keep track of the number of visitors to our Sites, deliver relevant advertisements, improve the content and offerings, and to help assess which features are of most interest to our visitors.

Although many browsers are initially set to accept cookies, you may be able to adjust your settings to reject cookies. Choices are browser and device specific, and if you clear cookies from the browser on any of your devices, your opt-out choices will need to be reset. Consult the "Help" section of your browser or built-in mobile device settings for more information. Note, however, that flash cookies cannot be controlled by settings in the same way that other cookies can. In addition, please note that certain areas of the Services only can be accessed when cookies are enabled. Thus, disabling cookies may prevent you from accessing some of our content.

Other third party partners, like social media sites, may also use cookies and similar technology to collect information automatically about your use of the Services through social media plug-ins. You may be able to provide social sign-on information to access the Services, in which case the social network may be able to link your activities in the Services to your social media registration information. The social media networks’ privacy policy and terms apply to your use of their platforms. Your browser or device may allow you to block these technologies, but you should visit the third-party website and review their privacy policy and your registration profile or account to find out your options.

Interest-Based Advertising

As described above, third party advertising partners may use cookies and similar technology to collect certain information regarding use of the Services and other websites and apps automatically and may use the information to serve targeted ads for products and services that may be of interest based on your activity. To learn more about interest-based advertising and how you can opt-out of having your web browsing information used for interest based advertising by companies that participate in the Network Advertising (“NAI”) or Digital Advertising Alliance (“DAA”), visit the NAI website (US) and the DAA Ad Choices websites (US, EU, Canada, and AU/NZ). Note, however, that not all service providers participate in the NAI and DAA. In addition, if you opt-out, you may still see online advertising from Topps and third parties, but the ads may be less relevant to you. If you delete or block cookies, buy or use a different device, access the Services from a different device, login under a different name, or change web browsers, you will need to opt-out again. Some web browsers may transmit “do not track” signals. At this time, Topps does not take steps to respond to such signals.

Customized Ad Campaigns

Topps may work with third party service providers who use cookies and other technologies to (i) collect information about you automatically (such as your e-mail address) when you provide such information through the Services and (ii) collect additional information about your use of the Services and other online services. These service providers may combine the information collected with information they obtain from other sources and use the combined information to provide you with more relevant direct mail advertising on our behalf.

We may also work with third party social media sites, such as Facebook, to serve Topps ads to you as part of a customized social media campaign.

Sharing and Disclosure of Information

Your Choices Regarding Direct Marketing

With your consent, Topps may use personal information collected pursuant to this policy to market our own sports entertainment, collectible, and candy products and services and on behalf of other companies within the Topps family, and to market products and services offered by select non-affiliated sports, collectible, games, and candy companies.

Receiving marketing communications from Topps is voluntary. If at any time you wish to change your marketing preferences or opt out entirely from receiving further marketing information from us, you can log into your account if you have registered through the Services, follow the unsubscribe instructions in an e-mail communication, or contact us at the address in the How to Contact Us section below.


Topps strives to use commercially reasonable physical and electronic security measures to protect against the loss, misuse, and alteration of your personal information. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.

We may provide links to other sites owned by third parties. When you place an order or register on the Services where transactions are handled by a third party vendor, those transactions are conducted through the vendor’s website and are subject to the vendor’s privacy policy and terms of use. We are not responsible for those other sites, their privacy policies, or how they treat the information of their users. We advise you to review their privacy policies for information on how those sites collect, use, and protect your information.

You may be required to register with and log onto a third party mobile app store before you can download or purchase a Topps app or make in-app purchases using a Topps app. When downloading a Topps app or using a Topps app with online features through your mobile platform, the app provider will typically collect certain device and app-related information. Topps does not control the requirements or processes of the app stores; you should review the privacy policy and terms of use of the mobile app stores before downloading or using any app and check your device settings for control options. On occasion, we may offer content, promotions or other activities that are sponsored or co-sponsored by or presented with identified third parties. By using this content or participating in such promotions or activities, the personal information that you voluntarily submit may be provided to both Topps and the third parties. Topps has no control over such third parties’ use of this information.

International Data Transfers

As Topps operates globally, we may need to transfer to and process personal information about you on our servers in the United States and/or other countries other than your home country, and we may use cloud services whose servers may be anywhere in the world. Please note that the data protection laws of some countries, such as the United States, may not offer a level of privacy protection equivalent to that within the European Economic Area (EEA) or your home country. If your use of the Services results in the transfer of personal information from the EEA to non-EEA countries that have not been deemed to offer an adequate level of privacy protection, we rely on standard contractual clauses approved by the European Commission in our contracts with parties that receive information in such countries, and we may rely on third party service providers in the United States that are certified to receive such information under the Privacy Shield program. By using the Services, you expressly consent to such transfers.


Personal information we collect will not be stored for longer than is necessary for the purposes described in this Privacy Policy, or to otherwise meet legal requirements.

California Privacy Rights

If you are a California resident, you are entitled by law to request, once per year, information about third parties with whom Topps has shared personal information about you for their direct marketing purposes during the previous calendar year, and the categories of personal information shared. To make such a request, submit a written request to the address listed in the Contact section below, or send an e-mail to privacypolicy@topps.com, specifying that you seek your "California Customer Privacy Notice." Please allow thirty days for a response.

How to Contact Us

If you have questions, concerns, or suggestions regarding this Privacy Policy, please contact us at privacypolicy@topps.com or at the following address:

The Topps Company, Inc.
Attn: Privacy Policy
One Whitehall Street
New York, New York